About Us

We, Karl and Zoe, opened our first bridal boutique, Eternity Bridalwear back in May 2004 in a little village called Penketh in Warrington. We offered the complete service, bridesmaids, mother of the bride, occasionwear and men’s formal hire. As our business established Eternity became busier and busier and so we introduced an appointment system, however, most Saturdays we still had over 100 people through the door. We realised that for our brides to feel special and receive the service they deserve we would have to make a choice. So the obvious choice was to solely look after the most important person “The Bride”.

At Eternity we are passionate about the labels we have in store which include Pronovias, Jenny Packham and Farage, of which we have a vast selection of the current styles. We have dealt with Pronovias and Jenny Packham since 2004 and have an excellent relationship with them.
Our price range for Wedding Gowns at Eternity is between £990 to £5200, with the average being approx. £1600. However as we introduce new samples regularly we always have a selection of sample gowns in excellent condition for sale from £400. PLEASE NOTE the majority of our samples are in sizes 10 – 14.

We have a fully qualified tailoress who carries out all the fittings and alterations. This way you can discuss any personal requirements directly, to ensure the perfect fit and look to your gown. Fittings are available mid week and on a Saturday afternoon as we have a dedicated fitting room. Brides normally require 2 fittings. For those who are travelling long distances we can offer a same day fitting service. This means, the bride arriving to the store in the morning for the 1st fitting, the gown being altered, steamed and pressed available for a second fitting and collection later that day. Choosing your gown is the easy part the most important part for us is making it fit beautifully.

A personal appointment can be made with one of our experienced consultants. We want to make your appointment as private as possible therefore we ask you to keep you guests to a maximum of 3. Your consultant will guide you through your appointment and give honest advice. Due to the nature of our business we can not accommodate children.

Choosing your bridal gown at Eternity will be a relaxing, exciting and memorable occasion. We understand how much you have dreamt of your perfect wedding and would like to offer a little help to make your dreams come true.

We are open Tues-Wed. 10-3 and Thurs - Sat 10-5.
To arrange an appointment or for general enquiries call us on 01925 724040 or email:eternity4bridal@gmail.com